Chris Farley, senior editorial director for the Digital Features section of the Wall Street Journal, explains why he thinks that the way that "The Avengers" was marketed contributed to its weekend box-office success.
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After reading Journey to Mystery... I swore to that God strike me down and my (the) line don't lie if I did not throw lightning around and become an immortal. like the ancient Thunder God Thor and his URU enchanted hammer Mjolnir.
This was above all in my opinion Marvel's greatest and mightest group... the combination of Gods (Thor, Hercules, Sub-Mariner, Doc Samson) famous and prestigeous idol icons Captain American, Hulk , the Bio-Chemist Ant/Giant Man and the Wasp, the electronics multi-millionaire Iron Man then finally the Vision android) I read every comic in the candy-store from 1961-1966 all original. and being a 'True -Believer' Nuff Said.