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November 21st, 2012
10:38 AM ET

Marcus Graham project works to bring diversity to advertising – George Howell reports

Lincoln Stephens has a goal: Adding diversity to the multi-billion dollar advertising industry. The African American community isn't well represented in the field, and one former ad executive wants to change that.

CNN's George Howell explains how in this week's edition of "Black in America."

Soledad's CNN documentary "Who is Black in America" special airs on December 9th at 8pmET.


Filed under: Black in America
soundoff (4 Responses)
  1. Julian

    This piece was disappointing if not incomplete. What this project/program exhibits, and champions, are the same ideals that 5th Avenue have been encouraging for decades. Instead of taking 1 out of 60, why not take all 60. I was under the impression that this piece was about disparity and inclusion, versus the status quo of having one dark face to claim is the "best and brightest". It is a systemic flaw in the black community that we feel that we have to send the "best" of us into the fray of the boardroom, when the boardroom is wrought with legacy degrees and those truly less talented.
    This piece encourages the "crabs in a barrel" motif painted by slave owners that separated the lighter skin slaves from the darker skin slaves. The purpose of inclusion is to be truly inclusive. To be truly inclusive, you don't take 1 out of 60, to the front door, where that 1 is now alone and has to represent an entirety. That is lunacy and doomed for failure, or worse, a egregious acceptance of a superior minority. To be inclusive, you take 60 out of 60 and you take on one ad, then another, then another. Dominance promotes inclusion, athletics is the clearest example of that. The reward of 60 like minded people of similar backgrounds gives validity to the stance that ideas, fantastic and practical not only originate from the halls of Duke or Stanford, but they come from Hampton and Southern University as well.
    This piece failed to capture its premise, in my opinion, and should be revisited if the orator truly has or wants to say something of value to black audiences.

    December 10, 2012 at 11:39 am | Report abuse | Reply
  2. Erin

    I agree with Mark, I attend a pretty well known Art school and I can count the black students (myself) on two hands,. It's a very small group of us...Just make sure there are gifts for me when I graduate lol ...

    November 23, 2012 at 10:20 am | Report abuse | Reply
  3. D. Clark

    I think that The Marcus Graham Project is doing such a remarkable job!

    November 21, 2012 at 1:05 pm | Report abuse | Reply
  4. Mark

    In order to have a natural diversity, people have to be interested in the career field. Rather than create incentives that non-minorities won't qualify for (sanctioned racism), the focus should be on developing the interest. People need to WANT to do it because it is what they want to do. Not because they were enticed by "gifts."

    November 21, 2012 at 1:05 pm | Report abuse | Reply

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