Is “Black Thursday” the new Black Friday? For K-Mart, the shopping frenzy starts on Thanksgiving.
Kmart has three different "doorbuster" openings this year. Kmart will be open Thanksgiving Day from 6am-4pm. It will then close and reopen Thanksgiving night at 8pm-3am, and reopen again on Black Friday at 5am.
Andrew Stein, the Chief Marketing Officer for K-Mart, joins "Starting Point" live from the CNN Bureau in Chicago to tell us why they chose the opening strategy, and lists a number of holiday deals the store is offering.