The Republican National Committee is currently holding it's winter meeting in Charlotte, North Carolina and Chairman Reince Priebus is set to lay out his vision for the direction of the party today.
Former RNC Chairman Mel Martinez joins Starting Point this morning to discuss the GOP's re-branding efforts, noting that "there's a great reassessment taking place in the party."
"We’ve lost the ability to communicate well," Martinez says. "I think there’s a communication gap and I think that our party has done a poor job reaching out to particular groups."
Martinez also weighs in on the party's concern with preventing tax increases, saying, "we shouldn't be talking about protecting the wealthy from raising taxes."
"We should be talking about a tax code that promotes economic growth," Martinez argues. "A tax code that is fair for everyone and that promotes economic growth is going to create more jobs, is going to create better jobs, and is going to allow people to move into the middle class."
Starting Point airs weekdays from 7am to 9am ET on CNN. Check in often to join the daily conversation.