Sure the "Super Bowl" is all about letting the best football team of the year really shine, but for folks watching at home it's all about the commercials.
Volkswagon is responsible for some of the most memorable Super Bowl ads of the past two years, including 2011's "The Force" featuring little Darth Vader. Last year's "The Dog Strikes Back" followed up on the success, watching a pooch with big dreams of chasing a car.
This morning, Volkswagen reveals their 2013 Super Bowl ad exclusively on "Starting Point." VW America's Tim Mahoney talks with Soledad O'Brien about the inspiration for the ad.
The ad features a man interacting around an office setting with a Jamaican accent, who then gets into a Volkswagen with other colleagues to find their 'happy.' The song 'Come On, Get Happy' plays in the background.
"First and foremost, we want to do great VW advertising," Mahoney says. "And that particular ad we think is really important for these times because VW is a brand that really puts a smile on your face. I think that does that at the end."
"We did our homework to make sure we weren't offensive so we did some research to make sure we didn't go in a direction we didn't want to go," Mahoney says about the Jamaican accent used in the commercial. "The ad tested incredibly well."
"Wall Street Journal" sr. editorial director Chris John Farley, who was born in Jamaica, asks Mahoney if he had run the ad by Jamaicans and what their reaction is. "Although I love you featuring Jimmy Cliff, the Jamaican accent did sort of strike me as Jar Jar Binks-ish," Farley says.
"We actually talked to about 100 jamaicans in the research and we had a speech coach on site to make sure it was authentic as possible," Mahoney says. "For me, it's a great mash up."
After the interview, "New York Times" columnist Charles Blow weighs in on the ad, saying he didn't like it and the Jamaican accent was "like blackface with voices."
We want to hear from you: What do you think of the Volkswagen Super Bowl ad?