Coming up Wednesday

Wildfires burn through Colorado causing thousands to evacuate, and protests in Turkey are in 13th day. Tune in at 7am ET.
January 30th, 2013
09:20 AM ET

EXCLUSIVE: Mercedes Benz debuts Super Bowl ad

If you're looking forward to to checking out the commercials during this year's Super Bowl, you don't have to wait until game day.

This morning, Starting Point gets an exclusive look at the ad by Mercedes Benz, filmed in New Orleans and starring Kate Upton and Usher.

In the ad, Mercedes unveils its new Mercedes CLA, a "highly stylized coupe" at a lower price that is aimed at younger car buyers.

"We felt like this was an opportunity to introduce Mercedes Benz to a much broader audience, to folks who probably wouldn't have ever considered a Mercedes Benz," company president and CEO Steve Cannon says on Starting Point this morning.

When asked about the cost of the Super Bowl spot, Cannon acknowledges that it was an "eight figure commitment," but insists that "when you play in the Super Bowl, you have to step up your game."

January 15th, 2013
10:45 AM ET

VIDEO: One Club lists top TV car commercials in last 25 years

One Club CEO and co-founder Mary Warlick looks at the top three most effective car commercials.


Filed under: Advertising