You may not know it, but your nose may be your best tool for falling in love.
The new trend in dating: Throw a pheromone party.
It works like this: For $30, you're able to drink and mingle and have a chance to meet "the one." Each attendee brings a t-shirt in a plastic bag that he or she has worn. Women's shirts get a pink Post-It, men's shirts get blue. These bags are put in a general area where party goers can choose which shirts to sniff. When you find one that you like, you get your photo taken with it and end up on a slideshow so you can find your match and strike up a conversation.
Creator Judith Prays thought up this unique dating method by spinning the concepts of speed dating and pop science. The 25-year-old filmmaker took the idea that human scent has the ability to arouse you both sexually and emotionally.
"I ended up going on a date with someone I never would have chosen," Prays says. "We ended up dating for two years. And the thing about him is that he smells amazing to me, which led me to think that maybe I should be choosing men based on smells."
Scott Thrift attended one of these parties and had a six-month relationship with a girl he met there. "I think it makes a lot of sense," Thrift tells Soledad on "Starting Point" this morning. "I think we're attracted to people for reasons that we don't understand."
Soledad will be conducting this experiment herself. She provided a shirt to Judith and we'll have an update on who picked up her scent at a Pheremone party on Friday, June 15th.