It left as quickly as it came. The brilliant meme "Texts from Hillary" was started by two Washington, DC communications guys over drinks. With just 32 posts, 83,000 shares on Facebook and more than 45,000 blog followers later, the site became a true sensation.
And it all started with an image of Secretary of State Hillary Clinton on her Blackberry on a military C-17 plane.
The creators of "Texts from Hillary", Stacy Lambe and Adam Amith, tell Soledad how they came up with the idea and shared their surprise with how popular their site became.
"We knew we created a meme that was fun, authentic, and got people involved," Lambe says. "I think that's why it took off. You know, we had followers on Tumblr, Twitter... that really embraced it."
Smith says Secretary Clinton loved the site, and was thrilled to suggest her own "Texts from Hillary" post when she met Smith and Lambe.
"You know, the Secretary's office is very secure. They take your cell phones away when you walk in. And, she came out of her office, and she shook our hand. She was all smiles. She was very warm. Very friendly. She told us how much she loved the site," Smith says.
As for ending the site so soon, Smith says it's just a matter of getting out while things are good. "It's good to go out on top," he says. "We don't want to be like the last season of 'Seinfeld' that everybody makes fun of because it was terrible."
Smith and Lambe alluded to book offers, but didn't give details.