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May 18th, 2012
11:50 AM ET

Will Zuckerberg change Wall Street, or will Wall Street change Zuckerberg?

Despite the fact that Mark Zuckerberg is expected to make $20.3 billion from today's Facebook IPO, author of "The Facebook Effect" David Kirpatrick doesn't think that it's all about the money for the social network's founder.

On Starting Point this morning, Kirkpatrick says that Zuckerberg isn’t a money-oriented guy, agreeing with this morning’s New York Times story that argues that Zuckerberg would find it "uncool" if a Facebook staff member showed up to work in a Lamborghini.

As for Zuckerberg’s signature hoodie, Kirpatrick says that it’s not going anywhere. Although the choice to wear the hoodie wasn’t an entirely deliberate decision on Zuckerberg’s part, according to Kirpatrick, there is a message behind his style: “I am not going to change.”

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