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July 16th, 2012
01:03 PM ET

PREVIEW: Soledad's exclusive interview with businessman Sir Richard Branson on an ecotourism venture to save sharks

In an exclusive interview, billionaire businessman Sir Richard Branson, founder of Virgin Group and Virgin Unite, talks with Soledad O'Brien about his latest venture: an ecotourism program that aims to save sharks. He's partnering with WildAid, a group that focuses on addressing the human threat to wildlife.

In this preview, Branson explains why it's important to raise awareness about shark finning, and why it's important to not only create sustainable businesses with ecotourism but to work to raise awareness about sharks.

Watch the extended interview on "Starting Point" this Tuesday, July 17th at 7am Eastern.

Filed under: Conservation • Ecotourism
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