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July 26th, 2012
12:27 PM ET

Basketball stars come together for the Olympic Games

To celebrate the upcoming Olympics, Nike's affiliate Jordan Brand is launching a campaign titled "Rise Above," that features a series of videos that look at the obstacles people have had to overcome in order to to rise above their circumstances.

Three superstar basketball players are supporting the campaign: New York Knicks forward Carmelo Anthony, Los Angeles Clippers point guard Chris Paul, and Maya Moore, forward for the WNBA's Minnesota Lynx.

Soledad O'Brien sits down with the basketball players on Starting Point this morning to discuss the initiative and to learn about how the athletes are preparing for the 2012 Olympic Games.

Filed under: 2012 London Olympics
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