The myth of social media? It won't make you rich, says 'Social Media is Bull****' author

With nearly 800,000 Twitter followers and a career as a viral marketer, B.J. Mendelson has made a name for himself on the internet. But, the author of the new book “Social Media is Bull****” says social networking sites from Twitter to Facebook are overrated and over hyped.

“The myth is where the problem is,” Mendelson argues about social media. “The myth is that you have to be on these platforms, that this is the thing that’s going to make you rich... that this is the all powerful, all consuming social media.”

Mendelson sits down with Soledad O’Brien and the Starting Point panel to discuss his new book and the artificial promise of social media.