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March 15th, 2013
10:13 AM ET

Fans pledge $3 million for 'Veronica Mars' movie in 2 days – Series creator Rob Thomas on the latest with the Kickstarter campaign

The beloved television show "Veronica Mars" has new life here on Earth. The short-lived but much-loved cult TV series aired for three seasons from 2004 to 2007 before it was canceled. After years of being pestered about a return series creator Rob Thomas took to this week to raise money for a film. He figured it would take a month to raise the $2 million dollars needed but the fans raised the necessary money in just 12 hours. This morning Thomas joins “Stating Point” to discuss the overnight movie miracle.

Since posting the project, over 49,500 people have pledged around $3,200,000. Thomas says the experience has “been mind-blowing [and] beyond my wildest dreams.” He adds, “I was hoping that we would past the $2 million mark but... I never could have imagined we could do it in half a day.”

Thomas says he went to Warner Bros. years ago to pitch a Veronica Mars but “Warner Bros. is generally in the business of making $30 million movies and they weren’t sure that Veronica Mars warranted that kind of investment.” After hearing about where various entities like bands have raised thousands of dollars for albums Thomas thought the website might serve as an alternative to fund the movie and was eventually able to get permission from Warner Bros.

Fans who have donated are “buying rewards,” says Thomas. “For a $35 donation our backers get a download of the movie, a Veronica Mars movie t-shirt and a copy of the script,” says Thomas. The screenwriter says the movie offer is “good value for the dollar. [Fans] are just buying it before it’s made.”

The pledge will stay posted for 28 more days and the movie will officially be funded on Friday, April 12.

Fans who would like to donate money can visit:

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