Stelter finds buzz, drama in morning TV wars in 'Top of the Morning'

Normally people reporting the news don't like to be the news. New York Times reporter Brian Stelter has turned the spotlight on a TV day part that we here at "Starting Point" are quite familiar with: Morning news.

In a new book called "Top of the Morning: Inside the Cut Throat World of Morning TV," Stelter takes a fresh look at the inner workings of big morning programs like "Today" and "Good Morning America." He explains on "Starting Point" why this section of news is worthy of examination, and what shows can do to adapt to a changing media landscape.