Beyoncé brought the house down at the Super Bowl last night, wearing that cute little outfit. Everybody was watching her. The designer of that hot leather and lace peel apart outfit is Rubin Singer.

Singer talks with Soledad O'Brien on "Starting Point" this morning to talk about working with Queen Bea to get her look down just right.

"It was a career-changing moment," Singer says. "It was very, very exciting. I mean, leading up to it was a lot of craziness and hard work. So it was very, very rewarding to see it all come together was worth it."

"The process started a few months ago, and the fittings started to take place in the beginning of January with the actual costume and the development of it, with the kind of rehearsal that schedule she was on and the vigorousness of everything going on. She was losing weight every - every day really towards the end, so there was constant adjustments, plus developing this kind of a piece for a woman who is such a fierce performer and such an amazing, amazing show woman, I couldn't make anything that was constricting in any way. The range of motion needed to be maintained at all times, that was a challenging aspect," Singer adds.

When asked about how involved the NFL was in the outfit design, Singer laughs and says they were a lot of involvement.

"It was crazy. You know, because of what had transpired in the past with wardrobe malfunctions, the stringency of how they, you know, check everything, and they even said 'we're very hypocritical. We have all of these cheerleaders in scantily clad little outfits and here we are telling you, you can't do this, you can't do that.' So the costume initially was much more risque and much more exposed. And we came closer and closer, we decided to kind of bring it down because it is the Super Bowl and it is America. We didn't want to ruffle any feather so ultimately it ended up working in our benefit because I think she really looked amazing last night," Singer says.

Sure the "Super Bowl" is all about letting the best football team of the year really shine, but for folks watching at home it's all about the commercials.

Volkswagon is responsible for some of the most memorable Super Bowl ads of the past two years, including 2011's "The Force" featuring little Darth Vader. Last year's "The Dog Strikes Back" followed up on the success, watching a pooch with big dreams of chasing a car.

This morning, Volkswagen reveals their 2013 Super Bowl ad exclusively on "Starting Point." VW America's Tim Mahoney talks with Soledad O'Brien about the inspiration for the ad.

The ad features a man interacting around an office setting with a Jamaican accent, who then gets into a Volkswagen with other colleagues to find their 'happy.' The song 'Come On, Get Happy' plays in the background.

"First and foremost, we want to do great VW advertising," Mahoney says. "And that particular ad we think is really important for these times because VW is a brand that really puts a smile on your face. I think that does that at the end."

"We did our homework to make sure we weren't offensive so we did some research to make sure we didn't go in a direction we didn't want to go," Mahoney says about the Jamaican accent used in the commercial. "The ad tested incredibly well."

"Wall Street Journal" sr. editorial director Chris John Farley, who was born in Jamaica, asks Mahoney if he had run the ad by Jamaicans and what their reaction is. "Although I love you featuring Jimmy Cliff, the Jamaican accent did sort of strike me as Jar Jar Binks-ish," Farley says.

"We actually talked to about 100 jamaicans in the research and we had a speech coach on site to make sure it was authentic as possible," Mahoney says. "For me, it's a great mash up."

After the interview, "New York Times" columnist Charles Blow weighs in on the ad, saying he didn't like it and the Jamaican accent was "like blackface with voices."

We want to hear from you: What do you think of the Volkswagen Super Bowl ad?