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October 18th, 2012
09:37 AM ET

Cooking/talking show host Rachel Ray on her pet food truck: 'It’s cute but it has a great purpose.'

Emmy Award winning host Rachel Ray is going strong with the seventh season of her eponymous cooking/talk show in full swing. First Lady Michelle Obama has already made a stellar visit and TV talk show legend Regis Philbin is set to make monthly appearances. But Ray’s latest venture is off-screen. She is launching a brand new food truck in New York City. But it’s for pets! The pet food truck is all a part of her “Nutrish” dog food brand. Ray visits the studio to tell Soledad O’Brien all about the Pup-Up Food Truck for Dogs and her show.

Ray says Nutrish developed out of her earlier “Yum-o” program to eradicate hunger and improve health of American children. Nutrish follows its model to help save animals across the country. “A hundred percent of my proceeds for animal rescue groups large and small,” she says. “Our food is made to human standards.” Ray says, “You could read the label just like you would a menu,” and it includes organic treats, wet food and dry food. “With the Pup-Up truck, we’ll be serving animals as if they were humans on little plates and giving them doggie bags of the food. It’s cute but it has a great purpose.”  

Ray also previews Monday’s show with Ann Romney where they play roulette to answer viewer questions. “One of the questions prompted the most shocking I think I’ve ever heard her say,” Ray says. It regarded “one of her most embarrassing moments. It involved a massage, not of her.”